Advertising in 

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• Here are a few reasons why the Moms Family & Kids Directory works.
• Our Distribution Strategy Works
• Full Color advertising sells better.
• We Reach a Desirable Demographic.
• Our Pubication Dates are convenient.
• We have seen great retention of advertisers!
• What Our Customers are saying.
• Some Other Reasons the Kids Directory works.



Call us when you are ready to join our satisfied advertisers.


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Associate Publisher Judy Peterson (361)739-4463

Inquire for Rates

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Here are a few reasons why:

FULLCOLOR at the Same Low Advertising Rates! How do we do it?  Our marketing approach is the primary reason.  No outside sales staff, editorial staff or office staff, as well as other economies. Our approach is simply to serve our customers.

Quality Standards!   Printed in color on heavy high quality gloss paper (not newsprint).  Only products and services of interest to parents and parents to be.  You are not grouped in with everyone's garage sales, and the type is big enough to read!

Easy to use!  Indexed and well organized. It is also sized to fit a woman's purse.  Moms shop from it for months - LONG SHELF LIFE, in fact we have had many advertisers report calls over 6 months later!

Distribution Defines Our Success!  It doesn't matter how good the publication or the ad may look, it's the distribution that counts.  To verify the accuracy of distribution, the publisher distributes a large percentage of the directories each month in person.  More than 500 stops per month.  A large portion of our distribution goes to doctor's and dentist's offices.  Each month Moms Family & Kids Directory reaches a high percentage of new buyers.

 

DISTRIBUTION STRATEGY...

Reaching active buyers month after month. Our philosophy is to have small stacks of 15-20 in many locations as well as racks in high traffic locations and to have them all picked up by the 25th of each month; that way they are not wasted - your ad gets read!

10,000+ copies distributed monthly through over 500 targeted locations including:

• More than 175 physicians offices each month - Available to mothers and future mothers  while waiting to see their pediatrician, obstetrician, family doctor, or dentist.
• Hospitals (maternity & prenatal classes).
• Childrens & maternity clothing stores,
• Baby furniture shops and other retailers.
• Child care centers, pre-schools & academies.
• Parent groups, clubs & organizations.
• Grocery stores, restaurants, & drug stores.
• Elementary schools, visitor's centers, & hotels.
• Corporate offices, banks, & real estate offices
• Workout clubs, bookstores,  & many, many, more.
Each advertiser immediately reaches the active buyer.


COLOR SELLS!

Independent research confirms... Color Sells! Professionals from Case & Co. Consultants, the Bureau of Advertising and Loyola University found the following value of color:
• Decision-making improves by 70%
• Reader retention increases by 78%
• Comprehension and recognition improve by 27% over bold text and 35% over contrasting fonts.

Reach a Desirable Demographic

Our readers are typically educated professionals with active lifestyles.  They are families that regularly seek sources of products and services for their children, themselves and their homes.

95% of our readers are female

95% are college educated

95% have incomes over $51,000

94% are 25-45 years old

85% are homeowners

61% use private schools or daycare

Moms and Moms-to-be make the decisions, we give her direction!
Moms make the decision for family and home spending.
Mom takes the kids & herself to the doctor.
 Mom arranges the birthday parties and private lessons.
 Mom plans the kids’ summer camp, school and childcare.
Mom shops for clothes, food and makes health & fitness a priority.
Mom calls the service people and makes the home improvement plans.

Pubication Dates!

WE ARE A FULL COLOR SHOPPING RESOURCE DIRECTORY

PUBLISHED & DISTRIBUTED MONTHLY
Only 6 Deadlines Per Year

DEADLINES JANUARY 12th MARCH 12th MAY 12th JULY 12th SEPTEMBER 12th NOVEMBER 12th

ISSUES FEBRUARY & MARCH APRIL & MAY JUNE & JULY AUGUST & SEPTEMBER OCTOBER & NOVEMBER DECEMBER & JANUARY

Retention of Advertisers!

Retention of Advertisers!  Yes, even after the initial agreements expire, Kid's Directories*  in Texas keep 85% of their advertisers.  Why?  Because it Works!  Please call our advertisers to verify our effectiveness.
* We are affiliated with Kids Directories in Texas and Nationwide.

What They're Saying About Us!

  “We are so impressed with your magazine...we advertise with cable TV, radio, and the newspaper, and have gotten a better response from the Moms Family & Kids Directory than from any of them!
** Lynn - Glamour Shots - 994-9030 **

"I have to hand it to you guys, I have really gotten the best results from Moms Family & Kids Directory than from almost any other media we have used, especially for the money we pay!  We get several new customers each month from your magazine."
** Tom - Southern Valley Trains - 992-4665 **

“We get calls all the time from the Moms Family & Kids Directory Ad.  It definitly works”
** Gina - Parent’s Day Out - 852-9677**

 “We get a LOT of call from Moms Family & Kids Directory - that is awesome, it really works!**
**Amy - First Presbyterian Mothers Day Out**

"Thanks for the great ad, I'm getting a steady stream of calls!"
** Jeannette - Gifted Child Kindermusik - 739-4475**

"We just got an order for a huge playset, the guy wants Cole Park Kid's Place in his backyard! Thanks! Moms Family & Kids Directory"
** Kathi - KnK Services - 814-1101**

“Moms Family & Kids Directory is the only form of advertising I do, nothing else has given me the results that it has provided.”
** Maggie - Children's Carousel - 993-1440**

"I must have 50 kids on my list, just waiting for me to start my Spanish Classes! Moms Family & Kids Directory has really worked for me!"
** Spanish Classes by Sandra - 643-7988**

"Moms Family & Kids Directory really gets around!  I always see it when I am out, I like that it is everywhere I go!"
** Mary - A Special Place - 851-5053**

“I’m up to my ears in phone calls from the Moms Family & Kid’s Directory, many are professionals.
** Pam - Guardian Angel Childcare Services - 939-7756**

 “I am so pleased with the results that I have had with your publication.  I wasn’t  sure when it would be out, but I didn’t need to worry because I started receiving calls immediately.  I have generated so much business from the ad that I am considering a bigger place.”
** Ginger - Etiquette Plus - 937-6162**
 




Other Reasons ...

PURSE-SIZED SO IT IS KEPT AND USED UP TO 6 MONTHS

NO EDITORIAL MEANS IT IS NOT READ AND THROWN AWAY

OUR PROGRAM IS UNCOMPLICATED, BUT VERY EFFECTIVE!

PLEASE CALL AT YOUR CONVENIENCE!


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Associate Publisher Judy Peterson (361)739-4463

Inquire for Rates

Copyright 2006 Peterson Publishing; All rights reserved.